Content is the driving force behind successful online businesses. Engaging and valuable content not only attracts your target audience but also establishes your brand as an authority in your industry.
To help your business thrive in the competitive online landscape, you need to know the types of content writing services tailored to meet your unique needs.
Why Do You Need Content Writing Services?
Companies are intimidated by the time required to create completely fresh content. Examine the information that already exists on your website before generating new stuff.
This information can often be updated and repurposed to generate new, more relevant content that engages your readers and encourages them to take action. It’s critical to publish high-quality material with a vast volume of content.
Google sends out web crawlers to examine a ranking to it. To improve your search engine rankings, you’ll need to use headlines and meta descriptions.
You may verify your content’s relevance to target consumers by inserting crucial keywords. Conversions are increased with a powerful call to action on your website.
What is Content Writing?
Content writing is a type of marketing writing in which you create content for an online audience.
For instance, businesses publish online content, also known as copy, to increase traffic to their sites, gain more customers, or let their customers know of new products.
To learn more about the differences between content writing and other forms of writing like blogging, check out my video (and make sure to subscribe to my channel!).
Types of Content Writing Services For Your Business
1 Blogging
Blog posts are the staple of content writing and help businesses boost their SEO rankings.
Fresh, well-written content helps them appear closer to the top of search results and attracts more visitors to their site.
If you’re interested in using blogging to grow your business, I suggest you brush up on your SEO know-how and gain a good understanding of keywords as well as the audience you are writing for.
2 Copywriting
So while blog writing focuses specifically on blog posts, copywriting encompasses other forms of content writing such as website copy on homepages, product descriptions, and infographics – often short forms of copy that pay hundreds and thousands.
Writing these forms of content involves more than slapping a few words together.
You have to know how to strategically craft a message that will draw people in and compel them to perform an action such as buying a product or signing up for an email list.
Copywriting involves writing content to advertise and market something. It is content written to increase brand awareness.
You will see copywriting with content writing in the form of:
- Blog posts
- Landing pages
- Sales pages
- Emails
- Social media posts
3 Technical writing
Businesses will pay writers for what is known as “technical writing” – which includes instruction manuals, how-tos, and white papers.
They need someone who can explain how their product or service works in a way that makes sense to customers.
Technical writing is used to educate customers as well as show them how the product or service can be applied in their life.
4 Social media writing
Social media is huge nowadays and businesses are almost always expected to have a social media presence.
Many people turn to major platforms such as Facebook, Twitter, and Instagram to find products and services. For this reason, companies need to be smart about what they post on their social media platforms.
Writing for social media involves being relevant and in touch with the audience while producing content that is short and punchy.
Twitter, for example, is used to share quick and attention-grabbing content while Instagram is highly visual.
And, a white paper may not perform well on Facebook but could gain a lot of attention on LinkedIn.
5 Emails and newsletters
There is a slight difference between writing emails and writing newsletters but both require persuasive writing skills.
Emails are typically sent out to people who are unfamiliar with a brand.
Therefore, you need to introduce the company’s service or product as a solution to the reader’s struggle.
When it comes to newsletters, these are sent to customers and readers who are familiar with the brand and have signed up to receive updates.
For this audience, it’s more about easing them into taking action by providing valuable information and insight.
6 Content marketing
Content writing is kind of all about marketing in a way but content marketing as a writing service is more focused on earning the trust of potential customers – who are more hesitant nowadays to believe in online marketing copy.
This form of content writing includes blog writing, SEO writing, copywriting, and long-form writing – my jam!
Some of the skills necessary to produce good marketing content include knowing how to craft lead magnets (offers that draw in customers), Facebook content, sales funnels (a strategy that gently leads readers to make a purchase), blog posts, and social promotion.
This is one of those content writing services that incorporate different types of writing but when you offer it as a sort of “package deal” to clients, they are more likely to pay for your services!
7 Press releases
Press releases are short pieces of content that allow businesses to announce a new feature or product to the media.
This way, companies don’t have to wait to be approached by reporters and media outlets – it’s a notification to journalists that provides them with key information for their stories.
8 Ghostwriting
Ghostwriting is, again, one of those content writing services that include many different types of content – but it can definitely earn you some good money!
Companies pay ghostwriters to write their content when they don’t have the time or skills to do it themselves.
Along with all of the skills necessary to be a good freelance writer, being a ghostwriter requires you to take on the voice and tone of someone else – you need to write as that person.
9 Scriptwriting
Scriptwriting is a growing content writing service that is gaining momentum in the world of multimedia.
This of all the visual and audio content you come across online.
While some of it is improvised and off-the-cuff, a lot of it is scripted and these scripts are written.
This means that you have to write something engaging that also clearly defines your business’ message.
Scriptwriters are used for creating content for explainer videos, course lessons, podcasts, YouTube videos, advertisements, and even chatbots.
10 Ad and promo writing
Much like social media writing, this content writing service focuses on crafting short and powerful messages that focus on a call to action (getting the reader to do something like buying a product or visiting a website).
When it comes to offering an ad/promo writing service, you can focus on writing advertising copy, landing pages, promotional blurbs, and product descriptions.
Product description writing is a profitable writing niche if you can either write about jewelry, shoes, lawn mowers or energizer drinks and more.
Here’s an example of Unicun – a Canadian based ecommerce company that we have worked with – and their product descriptions.
11 Research paper and essay writing
Writing research papers and essays is a fast-growing content writing service.
Many businesses and students turn to freelance writers to help them with their assignments. Essay and research paper writers simply take the client’s research notes and ideas and compile them into a well-written document.
Some people have great ideas and knowledge but can’t articulate through writing.
12 Online course writing
Online course learning will be a $325 billion worth industry by 2025. This industry is growing exponentially since 2017 and has no sight of stopping.
Many people have a wealth of knowledge and experience but struggle to write it all down.
They want to share what they know online but can’t organize their thoughts into a course.
As an online course writer, you will take their information and ideas and organize everything into documents, presentations, workbooks, video scripts, modules, etc.
And because selling online courses is considered a form of passive income (the course provider posts the course and sits back and makes money), this can be a very lucrative content writing service to offer.
Our Content Writing Rate
| Content Deliverables | What You Get | Price |
| SEO Blog Post:1500 words | A research-driven, insightful post with topic-relevant external and internal links (with or without expert quotes). | $550 |
| Detailed Guide/How-to Post:2500 – 3000 words | An in-depth, actionable post that thoroughly explains a topic with new insights your audience won’t find anywhere else. | $1250 |
| Ebook1500 words2500 – 3000 words | A detailed guide with more specific tips for enhanced learning of your audience on a key topic. | $550$1250 |
Note that:
- All blog posts and ebooks are written and delivered in Google Docs.
- Get a topic cluster of 6 long-form articles (1500 words) at $2,700.
- For extra word counts, the charge is $0.40 per word.
- For unlisted word counts, I can give a custom quote.
Why Choose Our Content Writing Services?
- Experienced writers: Our team comprises skilled writers with expertise in various industries.
- Customized solutions: We tailor our content writing services to align with your brand voice and business goals.
- Timely delivery: We understand the importance of deadlines and ensure timely delivery of high-quality content.
- Scalable services: Whether you’re a startup or an established enterprise, our content writing services can scale to meet your evolving needs.
TAKE YOUR BUSINESS FORWARD
