Today Africa offers five different customized data analysis services. Regardless of how big or small your business is, minimizing risks and maximizing profit depend on how effectively you handle constantly flowing data.
Analyzing data routinely involves multiple challenges – accuracy, privacy, timing, security, and costs are five prime examples.
To overcome these challenges, our data analysis is headed by our founder, a data and AI expert, who’s based in the UK, to provide customized and comprehensive help to support better decision-making at all levels for your organization.
Data Analysis Services We Offer
- Data quality audit: We perform a quality inspection that ensures you are using the right data and helps to optimize the entire data analysis process.
- Data cleaning (data scrubbing or data cleansing): We detect and remove inaccurate records and replaces them with correct data.
- Homogeneity analysis: We determine common patterns and threads to facilitate possible comparisons between several groups of data.
- Extreme observations analysis: We take a closer look at outlying data points to assess how relevant they are.
- Missing observations analysis: Today Africa assesses missing variables, calculates the potential impact and helps you fix the problem if it exists within your data.
- Sentiment analysis: Today Africa identifies and categorizes opinions such as social media posts to determine whether the user’s opinion is positive, negative, or neutral about your brand.
- Data annotation: We label or tag data to make it understandable and usable for marketing or promoting products/services.
Data Analysis Process We Follow
We adhere to a four-phase process for analyzing data, which are categorized into the following –
- Defining the project: Our team collaborates with your brand to define scope, deliverables, and business segments.
- Collecting data: We conduct field reviews, file observations and organize data.
- Analyzing data: The team cleanses data, finds patterns and performs comparative analysis.
- Modeling: We create charts, dashboards, reports, or develop a model/framework.
Why Should You Choose Our Data Analysis Services?
The following are some of the major advantages you will get by partnering with Today Africa for data analysis services:
- Cost-effective data analysis services that will help you to cut down on your expenses
- Faster turnaround times when you need remodeling and data curation on an urgent basis
- Reduce data management risks, as we have the necessary infrastructure and security measures in place
- A team of data analysis experts that helps you analyze data without the need for your employees to worry about time-consuming coding requirements
