Paid Social Media Advertising Services for Your Business

Social media is one of the largest drivers of networking and communication that exists today. And your business should be benefiting from social media, too.

Because it connects the world, there’s no doubt about that. So, having a social media marketing presence for your business is now a necessity, not a need. 

Social media advertising services have the power to increase your return on investment (ROI), make you an authority in your field, build relationships with your customers, etc.

What is Social Media Advertising?

Social media advertising is where paid ad campaigns are run on social media platforms to reach target audiences. Businesses promote their brands to inspire sales through the social channels that users frequently use.

Consider the following social media advertising statistics:

• 26% of users who click on Facebook ads end up buying the advertised product (Source)
• 7 million+ businesses use Facebook for advertising (Source) 

These compelling stats provide a clear picture of how integral social media advertising has become for organizations to grow their business.

Social media advertising gives you the power to:

• Develop and establish your brand recognition
• Increase your audience awareness
• Increase ROI
• Have a positive impact on your search engine optimization (SEO)
• Generate leads
• Increase traffic
• Create a platform for direct communication with your audience members

The key element to social media marketing is knowing your audience. Each social platform has its own unspoken guidelines for communication. Once you hone in on your voice and brand, you can translate that to adhere to the needs of each social media community. 

Because different social platforms have different types of users, you can expand your audience, increase your connections, and ultimately drive more traffic to your website. 

You also have the chance to grow your brand by developing your story over your profiles.

Benefits of Advertising on Social Media

1. Increase brand awareness

Your brand is who you are as a company. It encompasses your entire personality and tells people what they’re getting out of interacting with you right from their first impression. 

Your brand is an essential element to the success of your business.

So, increasing your brand awareness means that users on social media will be able to recognize you, which means that there is the potential to build trust between you and your audience.

2. More opportunity to get in front of targeted users

To be successful and get the most use out of your social media marketing services, you need to regularly reach a target audience who will most benefit from your services. 

Social media advertising takes:

• Research
• Intentionality
• Consistency

Getting in front of your target audience requires market research to know what types of content will be engaging for those who will partake in your products and services.

If your online presence isn’t seen by those who will benefit, then you will not generate conversions.

3. Build customer loyalty

Customer loyalty refers to customers returning to your business because they trust your brand, and trust the products/services you provide. Many customers will also essentially advertise for you when you have established enough customer loyalty.

People who love your products will want other people to be aware of you because they want you to succeed. 

Customer loyalty is mutually beneficial in this way: you provide a trusted service, your customers enjoy the product and promote your business.

4. Source of untapped leads

Social media advertising requires research to reach your target audience, you may be surprised by how many users who are not in your buyer persona will still view your social media content. 

You never know, it may lead to a whole new customer—and customer base—that you weren’t expecting

Types of Paid Social Media Advertising Services

1.Facebook ads

Facebook is the most popular social media platform today. Globally, Facebook has more than 2.85 billion monthly active users. It’s a platform for businesses to create advertisements, events, job opportunities, and pages and profiles.

You can also easily post links directly to your website, which drives traffic to your Facebook page. If used correctly, Facebook is also very customer-oriented. You can reach a lot of audience members and create Facebook posts that relate to their needs.

Facebook provides Audience Insights so that you can collect information about the people in your community and their purchasing patterns so you can best create online shopping experiences for your audience. Audience Insights provides information like:

• Facebook usage
• Purchasing behavior and methods
• Customer location
• Demographics
• Page likes

2. LinkedIn ads

LinkedIn is the social media marketing platform for your professional needs. If you are a B2B based company, LinkedIn is the place for you. 

You can more readily reach your target demographic of other businesses than you would with platforms that focus on B2C interactions.

Connecting with leaders in your industry through posts, comments, or messages on LinkedIn increases your chances of being taken seriously and getting a response.

3. YouTube ads

YouTube is a platform that allows you to create video content. You can create content about your business, the services and products you provide, and tips and tricks that your audience members will want.

After your videos are uploaded, there is a second huge perk YouTube brings for your marketing success. Your YouTube videos can show up in Google Search Results. This benefits your SEO and business’s traffic.

4. X (formally Twitter) ads

X is one of the most accessible social platforms out there. You can easily engage in conversation threads. 

You can also reach a vast amount of people as your loyal customers retweet and quote what you’ve written, spreading your profile to all of the people that follow them, too!

4. Pinterest ads

Pinterest is a remarkably beneficial social media outlet for sharing your products. If your industry calls for online shopping, Pinterest is the place to be.

It also provides the unique opportunity to literally see what your customers want. 

Through pins and profiles, your audience shows you what items they’re looking for, which in turn lets you know how to advertise to them. 

You can also use Pinterest to drive traffic to your actual website, gaining more traffic and exposing customers to your full product line.

However, many Pinterest boards are not business-oriented, meaning they are focused on lifestyles, and products that do get pinned there contribute to that lifestyle/interest.

If your business is not lifestyle/interest-oriented, this means you will need to take creative approaches for presenting your products based on relevant topics, seasons, and trends.

5. TikTok ads

TikTok offers the opportunity to grow your business on that platform. Unlike YouTube, TikTok does not demand professional quality video. 

You can upload videos from your phone that take minimal editing, although it is still a good idea to have high-quality content in general.

TikTok allows your business and brand to reach a large audience and allows those audience members to see your creativity. It can generate a significant impact on your return on ad spend.

With constant automatic play, the chances of you reaching your audience is huge; they don’t have to click anything, they simply use that feature.

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