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Warner Music and Audiomack expand licensing deal to more African countries

February 5, 2025

Warner Music and Audiomack expand licensing deal to more African countries

Warner Music and Audiomack expand licensing deal to include 47 additional countries, enhancing the global availability of Warner Music Group (WMG)’s music catalogue.

This expansion includes key African nations such as Uganda and Zimbabwe, providing local artists with greater exposure and access to international audiences.

By extending its licensed territories, Audiomack strengthens its position against other streaming platforms in Africa, offering a more comprehensive music library to its users.

The deal offers African musicians improved avenues for revenue generation through increased streaming and licencing opportunities.

This move builds upon their existing partnership, which covered the United States, Canada, Jamaica, and five key African territories: Ghana, Kenya, Nigeria, South Africa, and Tanzania.

The expanded agreement now encompasses regions such as the United Kingdom, France, Italy, Germany, Mexico, Uganda, Zimbabwe, and the Caribbean. This development is particularly significant for African artists, as it offers increased exposure and access to new markets, potentially leading to greater international recognition.

For Audiomack, this move strengthens its position in the competitive African music streaming landscape, where it contends with platforms like Boomplay, Spotify, and Apple Music.

Approximately 50 million people in Africa use music streaming platforms. Additionally, the African music streaming industry has witnessed substantial growth, as seen in Nigeria, where Spotify recently reported a 146% increase in music consumption in 2024.

By expanding secure payment solutions and broadening licensing agreements, Audiomack aims to strengthen its artist-first approach and enhance audio discovery, allowing creators to monetize their shared music and podcast content on the platform.

What this expanded licensing agreement entails

The expanded licensing agreement also presents improved monetization opportunities for African artists. With access to a broader audience across diverse regions, artists can potentially increase their streaming revenue and gain international recognition.

This aligns with broader industry trends where streaming platforms are pivotal in promoting music discovery and supporting emerging talent.

In March 2019, music streaming service, Boomplay signed a direct licensing agreement with Warner Music Group (WMG) to distribute WMG’s extensive catalogue of over one million songs across ten African countries, including Nigeria, Ghana, Kenya, and Uganda.

The expanded partnership between Warner Music Group and Audiomack marks a significant milestone in the global music industry, with particular benefits for African artists seeking to broaden their reach and enhance their revenue streams.

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