What is Digital Marketing Mix?
Are you planning to start your own company? When running a business, it’s essential to use the appropriate brand promotion strategy for a particular target market. Amidst the continual rise of the technological era, one of the most suitable methods is the digital marketing mix. As businesses continue to become
Apple Hit With €1.8 Billion Fine in Spotify-led Antitrust Case
The European Union (EU) earlier today fined Apple Inc. €1.84 billion (about $2 billion) after an investigation found it guilty of silencing music-streaming rivals, including Spotify, on its platforms. In a press release by the EU Commission, it shared that its investigation found that “Apple bans music streaming app developers
Whogohost Rebrands as GO54
Whogohost, a leading African digital infrastructure provider has rebranded to GO54. “Today is a milestone in our evolution into a dedicated business partner for businesses online. Our mission is crystal clear: empower individuals and businesses to thrive. We do that online through online in the digital age,” says Toluwani Adejuyigbe,
117 Untapped Business Opportunities in Africa
There are many untapped business opportunities in Africa that a few investors and companies are aware of. This is not to say that Africa has not evolved, as there are several countries that have undergone economic reforms and are one of the best places to invest when compared to other
South Africa’s Business Registry Hit by Major Security Breach
The body responsible for registering and protecting the rights of businesses in South Africa, the Companies and Intellectual Property Commission (CIPC), which falls under the Department of Trade, Industry, and Competition, has been cyber-attacked. In a media statement released on 29th February, the CIPC said it noticed that its database
Nigeria Slaps Binance with $10bn Fine for ‘Illegal Transactions’
Nigeria fines Binance $10 billion, a global cryptocurrency exchange. Bayo Onanuga, President Bola Tinubu’s special adviser, announced the news in a BBC interview Friday morning. This fine comes amidst an ongoing government investigation into cryptocurrency activity in the country. Two Binance executives, who flew into Nigeria in response to mounting
17 Failed Startups in Africa in Recent Years
In recent years, we have witnessed failed startups that have shut down in Africa and went under with over $200 million investor funds. While the companies caved in under different circumstances, their exit is already raising concerns over the fate of many young innovative companies that are nursing the ambition
Kenya’s Equitel Becomes Africa’s First MVNO to Launch 5G Services
Equitel, the mobile virtual network operator of Finserve, a fully-owned subsidiary of Kenya’s largest retail bank Equity Group Holdings (formerly Equity Bank Group), in collaboration with Airtel, has launched its fifth-generation connectivity service. It is the first time an MNVO (Mobile Virtual Network Operator) is treading the 5G path, not
Nigerian Debt Recovery Startup, Bfree Secures $2.95 Million Funding
Bfree, a leading ethical credit manager platform, has secured $ 2.95 million in funding to enhance its suite of risk management solutions. The round, led by Capria Ventures, welcomed a consortium of esteemed investors, including Angaza Capital, GreenHouse Capital, Launch Africa, Modus Africa, Axian CVC, and angel investors. Founded in
15 Startup Success Stories: From Ideas to Millions
What is it about startup success stories that’s so inspiring? Is it the founder’s determination, vision, and grit to persevere through tough times? Is it the ingenuity of noticing a market opportunity and acting on it? Or is it the leap of faith into risky territory, betting on an idea
