What is Promotional Mix in Marketing?
Customers will only buy your product/service once they are informed about it and its benefits. It shows that marketing can be as essential to your business’s success as the quality of the products/services it offers. And that’s how promotion mix comes into the picture, it’s essential to an effective marketing
What is Strategic Marketing Management?
Strategic marketing management is carrying out your business mission through particular and strategic processes to maximize your present marketing strategy. It is, in essence, the process of making strategic decisions inside a marketing plan to improve that plan. This means each action step within a strategic marketing management process should
How to Choose the Right Structure For Your Business
Starting a business requires careful planning and one of the most important choices is selecting your company’s legal structure. Choosing the business structure is one of the most critical decisions you will make as a business owner. This decision will significantly impact your business’s taxes, liability, and overall management structure.
Telesom Has Claimed Somaliland’s First 5G Network
Somaliland, an East African state recognized as a de jure part of Somalia, has received its first-ever commercial fifth-generation network connection. The launch, which includes Fixed Wireless Access (FWA) services, is courtesy of a partnership between the government and Telesom, a front-runner in the state’s telecoms market. 5G Service Launch
How to Choose the Right Business
Many people dream of owning a business. The benefits are significant. Owners of small businesses make their own decisions, pick their own team, and profit from their own hard work. There are shortcomings as well. Owning a small business takes a lot of time, effort, and dedication, and failure is
Adebayo Ogunlesi’s Net Worth to Hit $2.3 Billion
Adebayo Ogunlesi, the Chairman and CEO of Global Infrastructure Partners, has seen a significant boost in his net worth to $2.3 billion following the recent acquisition of his firm by American institutional investment company BlackRock Inc. for $12.5 billion. Reports indicate that this deal is poised to elevate Ogunlesi to billionaire status.
What to Pack for a Safari in Kenya
Clothing isn’t the only thing to pack for a safari. There’s a lot of little things about traveling to Kenya that you need to know before you go. Prepare your documents Your passport is required to be valid for six months beyond your travel dates in Africa. They also have
Kenya Free Visa – But There’s a Catch
The prospect of easier travel to one of Africa’s most sought-after destinations, Kenya, in 2024 initially appeared promising as the government announced the elimination of visa requirements, emphasizing Kenya free visa. However, upon closer examination of the details, a different reality unfolded. Although many international visitors were relieved of the
How to Choose the Right Name for Your Business
One of the most important and potentially challenging steps of starting a business is choosing a business name. For some, choosing a business name is the first thing tackled because it’s simple, quick, and obvious to them. For others, it’s a struggle to identify a business name that encompasses what
African Unicorn: How Many in Africa Today?
The term “unicorn” was first coined in a 2013 Techcrunch article by Aileen Lee, founder and managing partner of Palo Alto’s Cowboy Ventures. To identify American software companies valued at $1 billion or more by private investors or public markets and less than 10 years old. Nowadays, the global VC
