Author: Chukwuemeka Orji-Oko

Starting a business is thrilling. The idea, the hustle, the late nights, they all feel electric. But at some point, usually sooner than you expect, reality sets in: you cannot do it alone. That’s when hiring your first 10 employees becomes less of a milestone and more of a make-or-break

Setting prices in Africa isn’t just about adding a margin on cost. It’s about understanding markets that are dynamic, unpredictable, and rich with nuance. You have deeply value-conscious consumers, channels that range from high-end e-commerce to crowded informal markets, and currencies that can fluctuate drastically in a matter of months.

Building a brand isn’t just about having a recognizable logo or clever tagline. It’s about creating an identity, experience, and emotional connection that makes people want to return, not once, but over and over again. Think about brands like Apple, Nike, or Coca-Cola. People don’t just buy their products, they

Every entrepreneur I know has a moment, sometimes more than one, where they sit back and think, “How am I supposed to pull this off?” It usually happens late at night, when the idea feels too big and the resources feel too small. And honestly, building a business in Africa

There’s a point in every founder’s journey when the work starts to stretch beyond what one person can do. You’re juggling product decisions, customer conversations, finances, strategy, and maybe even code. And at some point, something starts to slip. Or maybe you just feel the weight of carrying every part

There’s something almost chaotic about starting a new brand. You’re figuring out the product, the market, pricing, maybe even trying to convince a skeptical friend that your idea isn’t as wild as it sounds. In the middle of all that noise, people tell you to “build a brand story.” And

The creative economy in Africa is estimated at nearly US$59 billion, yet it represents less than 3% of the global creative industry market. At the same time, more than 70% of the continent’s creative workforce is under 35 years old, putting youth culture and innovation squarely at the heart of

Imagine you run a startup and suddenly your potential customer base isn’t just your city or country, but 50 million people in another region of the continent. Sounds ambitious, right? But that’s exactly the kind of leap that the African Continental Free Trade Area (AfCFTA) offers, especially for African startups