African Entrepreneur’s Toolkit: Free Apps and Resources to Start Smart
Every entrepreneur I know has a moment, sometimes more than one, where they sit back and think, “How am I supposed to pull this off?” It usually happens late at night, when the idea feels too big and the resources feel too small. And honestly, building a business in Africa
How to Find a Co-founder Who Complements Your Strengths
There’s a point in every founder’s journey when the work starts to stretch beyond what one person can do. You’re juggling product decisions, customer conversations, finances, strategy, and maybe even code. And at some point, something starts to slip. Or maybe you just feel the weight of carrying every part
How to Build a Brand Story from Day One
There’s something almost chaotic about starting a new brand. You’re figuring out the product, the market, pricing, maybe even trying to convince a skeptical friend that your idea isn’t as wild as it sounds. In the middle of all that noise, people tell you to “build a brand story.” And
Inside InstaDeep’s Journey: From Two Laptops in Tataouine to a $682M Acquisition
Far from the world’s major tech hubs, in southern Tunisia, an unlikely experiment in artificial intelligence began to take shape. It did not start in a modern lab or a well-funded innovation center. It began at home, with a few used computers, slow internet, and a belief that talent shouldn’t
Creative Economy: Africa’s Global Soft Power
The creative economy in Africa is estimated at nearly US$59 billion, yet it represents less than 3% of the global creative industry market. At the same time, more than 70% of the continent’s creative workforce is under 35 years old, putting youth culture and innovation squarely at the heart of
AfCFTA’s Hidden Opportunities for African Startups
Imagine you run a startup and suddenly your potential customer base isn’t just your city or country, but 50 million people in another region of the continent. Sounds ambitious, right? But that’s exactly the kind of leap that the African Continental Free Trade Area (AfCFTA) offers, especially for African startups
Inside VIEBEG Medical’s Journey: Using Data to Transform Africa’s Medical Supply Chains
In Africa, where infrastructure is patchy, procurement is opaque, and logistics are risky, a handful of companies are rewiring the system from the inside. One of such companies is VIEBEG Medical, a Rwandan-born startup that has aimed at one of the continent’s most persistent bottlenecks: the medical supply chain. What
The Gig Economy in Africa: Opportunity or Exploitation?
Imagine waking up, grabbing your phone, and finding a flexible job, maybe you’re a driver, a freelance designer, or a delivery courier. It sounds liberating, right? That’s the allure of the gig economy in Africa. But here’s the catch, while it promises freedom, flexibility, and income when traditional jobs are
Exit Strategies for African Startups (What Investors Should Know)
If you’ve ever backed an African startup (or are thinking of doing so) you’ll know the excitement: the tech‑enabled business, the growth potential, the massive under‑served markets. But then there’s the question that often gets whispered: How and when do we get out? In other words, what’s the exit strategy?
Ariaria International Market Aba: Africa’s Hub of Creativity and Trade
If you’ve ever been to Aba in southeastern Nigeria, someone has probably mentioned Ariaria. It’s impossible to talk about the city without it. The market is massive and magnificent all at once. But Ariaria is more than a market. It’s an idea, a living symbol of African ingenuity and the
