Category : Inside Africa

If you spend enough time around African startups, you start to notice a pattern that’s hard to unsee. The companies that collapse rarely fail because the founders were unserious. Most were ambitious, smart, and doing what the ecosystem rewards. In African markets, especially, early traction often hides unresolved misunderstandings about

You walk into a bank, a hospital, or a government office. You are asked a simple question. Can you prove who you are? For millions of Africans, that question is not simple at all. Across the continent, identity is fragile. Sometimes it does not exist; it exists only on paper,

Content that truly converts is not about posting frequently or sounding sophisticated. It is about understanding how African buyers think, how decisions are made inside organizations, and how trust is earned in markets shaped by uncertainty, informal systems, and relationship-driven commerce. Content helps in explaining complex problems clearly, positions the

Scroll through Instagram or X for five minutes, and you’ll see African brands posting consistently. But very few are actually winning. Some accounts have thousands of followers but no sales. Others post daily and still feel invisible. And many founders wonder if social media is even effective anymore. It does.

Most African startups do not fail because the product is bad. They fail because nobody really understands why the product exists. You can have solid traction, a decent team, maybe even a little revenue. Still, when it comes time to pitch investors, attract customers, or build trust, the message feels

Most startup stories you hear follow a familiar script. Someone has an idea. They raise money. They build a product. Users come later. But across Africa, the order is often flipped. Many African founders start with people, not products. Conversations, WhatsApp groups, Twitter threads, offline meetups. Long before there is

Startup failure is usually spoken about in whispers. If it is spoken about at all. We celebrate funding rounds, flashy launches, and rapid growth. We share screenshots of dashboards going up and to the right. But the startups that quietly shut down, pivot into something unrecognizable, or simply fade away

While often overlooked in global EV outlooks, the African continent is rapidly positioning itself as a key player, both as a burgeoning market for electric mobility and as a source of critical battery minerals. With volatile global oil prices and aggressive global decarbonization goals, several African nations are implementing proactive

Nigeria’s tax system is changing in January 2026. Social media is full of panic and half-truths about what the new Tax Act means. Even roadside vulcanizers know something’s coming, but few understand what to do. The new tax system isn’t as scary as Twitter makes it seem. But it does