Why most brands fail at TikTok performance marketing & the agencies that can prevent it
TikTok has evolved from a short-form entertainment platform into one of the most influential performance marketing channels in digital advertising. With more than one billion active users worldwide, the platform’s algorithm prioritizes engaging content over follower size, allowing brands to reach large audiences quickly. However, achieving measurable results, such as
5 hidden risks of investing in small businesses most investors overlook
Investing in small businesses remains one of the most direct ways to foster economic growth, create jobs, and generate financial returns. Yet for many investors, both new and experienced, deciding how to deploy capital into small enterprises is complex and fraught with risk. Success doesn’t come from intuition or enthusiasm
Africa lost $1.11 Billion to govt-imposed internet shutdowns in 2025
Africa’s 2025 internet shutdown story was not a side issue about apps, websites, or temporary inconvenience. It was a direct economic shock. Across the continent, governments and authorities cut, throttled, or restricted access during elections, protests, unrest, and information-control campaigns, draining well over a billion dollars from already pressured economies.
Julius Nyerere Biography: Leadership, Ujamaa, and the Making of Modern Tanzania
In 1985, at a time when many African leaders were consolidating power indefinitely, Julius Nyerere voluntarily stepped down after more than two decades as head of state. He left behind a country that was politically stable, socially unified, and economically strained. This contradiction defines Nyerere’s legacy. As the founding president
12 strategic ways to grow my business
Growth is often treated as a universal imperative in business. Yet data consistently shows that scaling without structure can erode margins, strain operations, and weaken competitive positioning. For founders and executives asking, “What are the most effective ways to grow my business?”, the answer is neither singular nor formulaic. Growth
How to start an online business with no money
Over the last two decades, declining technology costs, widespread internet access, and the proliferation of digital platforms have lowered barriers to entry for entrepreneurship. What previously required capital-intensive infrastructure, retail space, inventory, and distribution networks can now be initiated with a laptop, internet connectivity, and time. However, “no money” does
Unilever-Google partnership signals a shift in consumer goods competition
Unilever, one of the world’s largest CPG companies, this week formalised a five‑year partnership with Google Cloud that will see it migrate key enterprise applications and data platforms onto Google’s infrastructure and adopt tools including Vertex AI and Gemini models to build what it terms an “AI‑first digital backbone.” The
When is the best time to visit South Africa
South Africa is one of the few countries where climate, wildlife cycles, cultural calendars, and regional geography intersect in ways that make “the best time to visit” a strategic question rather than a simple seasonal choice. Stretching from the Mediterranean-like climate of the Western Cape to the subtropical coastline of
How to start a security company in South Africa
Are you thinking about how to start a security company in South Africa? We’re here to guide you through the essentials, making entry into the industry easier than you imagined. South Africa’s security sector is among the largest and most dynamic in the world, driven by persistent high crime rates
How to start a logistics company in South Africa
Are you thinking about how to start a logistics company in South Africa? We’re here to guide you through the essentials, making entry into the industry easier than you imagined. The logistics industry in South Africa plays a vital role in the country’s economy, influencing everything from manufacturing to farming
