Building a Brand from the Ground Up: Strategies for New Businesses
Building a brand from the ground up can feel like a daunting challenge for any entrepreneur, but with a thoughtful, strategic approach, even small businesses can craft a powerful brand that resonates with customers. Building a brand is much more than designing a logo or coming up with a catchy
MTN Nigeria’s MoMo PSB to Get Dual Payment Licences
In a significant regulatory development, MTN Nigeria’s MoMo PSB to get dual payment licences in regulatory milestone — Payment Service Solutions Provider (PSSP) and Payment Terminal Service Provider (PTSP). It may redefine the scope of what financial services telecom-led PSBs can offer in Nigeria. This licensing expansion will uniquely position MoMo PSB,
Funke Opeke Steps Down from MainOne
Funke Opeke steps down from MainOne as Equinix drives future strategy TechCabal reports. She is being replaced by Wole Abu, the CEO of Liquid Intelligent Technologies Nigeria. MainOne, acquired by Equinix for $320 million in 2022, marked the U.S. data giant’s entry into West Africa. Equinix plans to expand with new
How to Build an Online Presence for Your Local Business
Today’s consumers often turn to the internet first when looking for products or services, even locally. Studies show that 97% of people learn more about a local business online than anywhere else. Having an online presence allows your business to be discoverable, builds trust, and enables you to engage with
Is Market Research Same as Customer Research?
Understanding your market and your customers is crucial to your business strategy. However, while market research and customer research are often used interchangeably, they serve distinct purposes and offer unique insights. So, is market research same as customer research? Well, in this post, we’ll discuss both terms, their similarities, differences,
50 Small Business Ideas for Rural Areas in South Africa This Year
In South Africa, rural areas present unique opportunities for small businesses due to their distinct needs, abundant natural resources, and a growing awareness of sustainable and community-centered business models. These small business ideas for rural areas in South Africa are offering potential to boost local economies and provide valuable services
What Techstars Exit Means for African Startups
Techstars has ended its Lagos accelerator program, closing out a two-year run of investing in early-stage African startups. While this signals the end of its physical presence in Nigeria, Techstars plans to keep supporting African founders through its global network. But this exit leaves a big question Launched in December
100 Small Business Ideas in Africa This Year
Africa’s entrepreneurial world is booming, with opportunities ripe across various sectors. For aspiring business owners, there are numerous small business ideas that leverage the continent’s unique strengths and growing markets. Here are 100 small business ideas in Africa across various industries, each with the potential to thrive. Agricultural Small Business
100 Small Business Ideas in Nigeria This Year
Starting a small business in Nigeria can be rewarding, especially if you identify a niche that meets local needs or leverages your skills. From online-based services to traditional enterprises, here are 100 small business ideas in Nigeria that you can start with relatively low capital. 100 Small Business Ideas in
How Dr. Jesca Mhoja Nkwabi is Building a Global Business with Local Impact
In an era where innovation and diversification are crucial for economic growth, Dr. Jesca Mhoja Nkwabi stands out as a leader in Tanzania’s business space. As CEO of KOM Group of Companies, Dr. Nkwabi has led her company into diverse sectors, including agroprocessing, food manufacturing, and steel production. Her leadership
