How to use customer discovery to avoid premature scaling
If you spend enough time around African startups, you start to notice a pattern that’s hard to unsee. The companies that collapse rarely fail because the founders were unserious. Most were ambitious, smart, and doing what the ecosystem rewards. In African markets, especially, early traction often hides unresolved misunderstandings about
Why blockchain could solve identity problems in Africa
You walk into a bank, a hospital, or a government office. You are asked a simple question. Can you prove who you are? For millions of Africans, that question is not simple at all. Across the continent, identity is fragile. Sometimes it does not exist; it exists only on paper,
How to create content that converts for your startup | 8 steps to follow
Content that truly converts is not about posting frequently or sounding sophisticated. It is about understanding how African buyers think, how decisions are made inside organizations, and how trust is earned in markets shaped by uncertainty, informal systems, and relationship-driven commerce. Content helps in explaining complex problems clearly, positions the
What first-time visitors should know before traveling in West Africa
If you’re planning your first travels in West Africa, or even just thinking about it seriously, this article is for you. Not the glossy version. Not the fear-driven version either. Just the honest stuff people wish they knew before they arrived. By the end of this, you’ll understand what traveling
What Peter Obi’s defection to ADC means for the Labour Party, APC, & 2027 elections
Peter Obi’s defection to the African Democratic Congress is one of those moments in Nigerian politics that feels sudden on the surface, but a little inevitable once you sit with it. It happened in Enugu, at Nike Lake Resort. Symbolic enough. Home region, friendly crowd, familiar faces. And yet, the
How to create a winning social media strategy for your African brand
Scroll through Instagram or X for five minutes, and you’ll see African brands posting consistently. But very few are actually winning. Some accounts have thousands of followers but no sales. Others post daily and still feel invisible. And many founders wonder if social media is even effective anymore. It does.
NALA secures key licences from Bank of Uganda to operate in the country
NALA, an African payments startup, has received two major licences from the Bank of Uganda. The company has now been approved as both a Payment Service Provider and a Payment System Operator. This is a big step for the fintech company, especially as it continues to expand its presence across
How to use storytelling to sell your African startup
Most African startups do not fail because the product is bad. They fail because nobody really understands why the product exists. You can have solid traction, a decent team, maybe even a little revenue. Still, when it comes time to pitch investors, attract customers, or build trust, the message feels
Beyond the bombs: The hidden costs of US military strikes in Nigeria
This moment feels bigger than the airstrikes themselves. Bigger than the Christmas Day timing, bigger than the words that grabbed attention. It shows a change in how Nigeria is being talked about and treated by a major world power, and that change will have effects long after the smoke clears
How African founders build community before revenue
Most startup stories you hear follow a familiar script. Someone has an idea. They raise money. They build a product. Users come later. But across Africa, the order is often flipped. Many African founders start with people, not products. Conversations, WhatsApp groups, Twitter threads, offline meetups. Long before there is
