Category : Inside Africa

Scroll through Instagram or X for five minutes, and you’ll see African brands posting consistently. But very few are actually winning. Some accounts have thousands of followers but no sales. Others post daily and still feel invisible. And many founders wonder if social media is even effective anymore. It does.

Most African startups do not fail because the product is bad. They fail because nobody really understands why the product exists. You can have solid traction, a decent team, maybe even a little revenue. Still, when it comes time to pitch investors, attract customers, or build trust, the message feels

Most startup stories you hear follow a familiar script. Someone has an idea. They raise money. They build a product. Users come later. But across Africa, the order is often flipped. Many African founders start with people, not products. Conversations, WhatsApp groups, Twitter threads, offline meetups. Long before there is

Startup failure is usually spoken about in whispers. If it is spoken about at all. We celebrate funding rounds, flashy launches, and rapid growth. We share screenshots of dashboards going up and to the right. But the startups that quietly shut down, pivot into something unrecognizable, or simply fade away

While often overlooked in global EV outlooks, the African continent is rapidly positioning itself as a key player, both as a burgeoning market for electric mobility and as a source of critical battery minerals. With volatile global oil prices and aggressive global decarbonization goals, several African nations are implementing proactive

Nigeria’s tax system is changing in January 2026. Social media is full of panic and half-truths about what the new Tax Act means. Even roadside vulcanizers know something’s coming, but few understand what to do. The new tax system isn’t as scary as Twitter makes it seem. But it does

It’s funny how sending money across borders feels like a solved problem until you actually try to do it in Africa. This gets worse when you’re trying to receive money from the US or Europe. You jump between apps, wait for approvals and that haunting “your bank does not support

Africa’s startup ecosystem is not just growing, it’s exploding. In recent years, technology entrepreneurs across the continent have launched companies that are solving uniquely African problems with globally relevant innovation. Whether it’s fintech making financial services accessible, agritech digitizing supply chains, AI boosting health and accessibility, or green mobility powering