Studies have shown that social media marketing can significantly boost brand-building efforts. With 1 out of 3 (34%) consumers following brands on social media to discover new products and services.
This immense potential of social media has made businesses to turn to social media marketing agency for expertise, exposure in navigating the ever-evolving social media landscape.
According to a social media marketing growth report by Forbes, the social media app market is valued at $49.09 billion in 2022. Also, from 2023 to 2030, the predicted compound annual growth of the social media marketing industry is 26.2%.
We will look at the top 20 best social media marketing agency for small business India. Today Africa took time to discuss the unique selling proposition USP of these agencies, location, reviews, and pricing.
What Is Social Media Marketing?
Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. It’s a way to connect with people in a way that wasn’t possible before the advent of the internet.
Social media marketing can help you reach a larger audience more quickly than traditional marketing methods. It also allows you to build relationships with potential and current customers, which can lead to increased sales and brand loyalty. Additionally, social media platforms are a great way to get feedback from customers and learn what they want from your business.
What Are the Benefits of Social Media Marketing Services in India
Social media marketing services are a great way to promote your business. They can help you increase traffic from search engines, improve your SEO, and create better customer engagement.
If you are still unsure about whether or not to invest in social media marketing company in India, here are some of the 6 key benefits that will help you make a decision:
1. Increased Brand Awareness
With social media marketing, your brand can reach a much wider audience than traditional marketing methods. This increased exposure can result in more customers and increased sales.
2. Increased Website Traffic
Social media marketing can help drive more traffic to your website. This means more potential customers can learn about your products or services and make a purchase.
3. Greater Customer Engagement
When you use social media marketing, you create opportunities for customers to interact with your brand. This interaction can lead to increased loyalty and advocacy for your brand.
4. Improved Search Engine rankings
One of the benefits of hiring a social media marketing firms in India is that it can help improve your website’s search engine rankings. This means your site will be more likely to show up in relevant search results, which can lead to more visitors and increased sales.
5. Enhanced credibility
Social media marketing can help you build a strong reputation for your brand. When customers see that you are active on social media, they will be more likely to trust your brand and make a purchase.
6. Increased ROI
In most cases, social media marketing is more cost effective than traditional marketing methods. This means you can achieve a higher return on investment for your marketing dollars.
As you can see, there are many benefits to using social media marketing services. If you’re looking to increase brand awareness, website traffic, customer engagement, search engine rankings, credibility, or ROI, social media marketing is a great option. Contact a social media marketing company in India today to learn more.
Steps to Hiring Social Media Marketing Companies
1. Define your goals
Crystallize your objectives behind social media campaigns and advertising. Are you aiming for brand awareness to establish the brand identity in the market? Do you seek lead generation to convert website visitors into potential customers?
Perhaps you want to drive website traffic to increase product sales or service bookings. Finally, building a strong online community could be your primary goal to foster customer loyalty and brand advocacy.
2. Research potential SMMAs
Shortlist agencies with a proven track record. Look for companies with experience in your specific industry and a portfolio showcasing successful campaigns that align with your goals. Industry knowledge ensures they understand the nuances of your target audience and the competitive landscape.
3. Evaluate expertise
Dive deeper into the agency’s skillset. Assess their knowledge of current social media trends and how they leverage them to create engaging content. Analyze their platform-specific strategies. Know if their approach is tailored to each social media platform (Facebook, Instagram, LinkedIn, etc.) to maximize reach and engagement?
4. Request proposals and references
A well-defined proposal is crucial. It should outline the SMMA’s social media strategy, content calendar, and the types of content it plan to create.
Ask for specific metrics they will track to measure success and how they plan to report on campaign performance. Additionally, request references from past clients to gain insights into the agency’s communication style, responsiveness, and overall client satisfaction.
4. Communication and fit
Clear and consistent communication is vital for a successful partnership. During the interview process, assess the agency’s communication style and preferred methods (calls, emails, project management tools).
Furthermore, consider cultural fit – find a company whose values and work style align with your brand’s identity. This fosters a collaborative environment where both teams can work towards shared goals.
5. Transparency and reporting
Transparency in pricing is essential. Ensure the SMMC provides a clear breakdown of their fees and any additional costs associated with the campaign. Regular reporting on key performance indicators (KPIs) like website traffic, engagement metrics, and lead generation is crucial. This allows you to track progress, measure success, and make adjustments to the strategy as needed.
Top 20 Social Media Marketing Agency for Small Business in India
| Name | Total Employees | Pricing | Location | USP | Reviews |
|---|---|---|---|---|---|
| BC Web Wise | 51-200 | Minimum Rs. 4,00,000 – 5,00,000 | Flat No. 2, Building No- 1, Bandra Ursula CHS Rajaramwadi, Patkar lane, Off Hill Road, Sangeet Samrat Naushad Ali Rd, Bandra West, Mumbai, Maharashtra 400050 | Web Marketing: Strategy, Design, Management, Mobile Marketing: Strategy, Design, Management | Clutch: 4.8/5, Google: 4.3/5 |
| Social Panga | 350+ | Minimum Rs. 1,50,000 – 2,00,000 | First Floor, AIHP Milestone, Rao Gajraj Singh Marg, Phase V, Udyog Vihar, Sector 19, Gurugram, Haryana 122016 | Performance, Social (SMO & SMM), Online Reputation Management (ORM) | Google: 4.4/5 |
| Foxy Moron | 200-300 | Minimum Rs. 4,00,000 – 5,00,000 | Plot no. 112, 2nd floor, Sector 44, Gurugram, Haryana 122001 | Content Generation, Content Creation, Collaborative Content Initiatives, Tech Solutions | Google: 3.6/5 |
| Dentsu Webchutney | 336 | Minimum Rs. 5,00,000 | 1st Floor, Alyssa Building, 23, Richmond Rd, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560025 | Social Media Marketing, Omnichannel Content Creation, Interactive Design, Analytics, Display Marketing | Google: 4.4/5 |
| iOTA – A Creative Agency | 80+ | Minimum | E-287, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160055 | Branding and Storytelling, Product Launch, Organic & Paid Sale Funnels, Data Analytics & Insights, Performance Marketing | Google: 4.8/5, Clutch: 4.9/5 |
| Social Beat | 300+ | Minimum 3,00,000 | 3rd Floor, 166, Udyog Vihar Phase 1, Udyog Vihar, Sector 20, Gurugram, Haryana 122016 | Develop Virat Content, Identify and Explore the Right Platforms, Design with Brand Voice, Native Advertising, Ad Platforms | Google: 4.2/5 |
| Gozoop | 200+ | Minimum Rs. 3,00,000 | 6A, 6th Floor, Skyline Icon, Andheri – Kurla Rd, Chimatpada, Marol, Andheri East, Mumbai, Maharashtra 400059 | Social Media Optimization, Search Engine Optimization, Online Reputation Management, Web Design and Development, Pay Per Click Advertising, and Social Commerce | Google: 4.0/5 |
| Mirum | 300+ | Minimum Rs. 3,00,000 – 4,00,000 | Raheja Plaza, 101 A, Lal Bahadur Shastri Marg, Ghatkopar, Nityanand Nagar, Ghatkopar West, Mumbai, Maharashtra 400086 | Expert Storytelling, Data-Driven Content Creation, Social CRM, Affordable Strategies, Influencer Marketing | Google: 4.0/5 |
| Schbang | 1000+ | Minimum Rs. 3,00,000 – 4,00,000 | Raheja Plaza, 101 A, Lal Bahadur Shastri Marg, Ghatkopar, Nityanand Nagar, Ghatkopar West, Mumbai, Maharashtra 400086 | Expert Storytelling, Data-Driven Content Creation, Social CRM, Affordable Strategies, Influencer Marketing | Google: 4.0/5 |
| WAT Consult | 400+ | Minimum Rs. 2,00,000 – 3,00,000 | 1005 10th Floor Kanchenjunga Building, 18, Barakhamba Rd, Connaught Place, New Delhi, Delhi 110001 | Digital Brand Building & Communication Strategy, Social Media Strategy, Content and Engagement Strategy, Campaign Conceptualization & Design, Digital Content (Static, Audio, Dynamic, Video) | Google: 3.1/5 |
| ROI Minds | 50+ | Minimum Rs. 2,00,000 – 3,00,000 | 4th Floor, D190, Phase 8B, Industrial Area, Sector 74, Sahibzada Ajit Singh Nagar, Punjab 160055 | Content Creation, Collaborative Content Initiatives, Tech Solutions, Feedback and Engagement, Search Optimization | Google: 4.4/5 |
| FCB Kinnect | 206 | Minimum Rs. 3,00,000 | 1st Floor, A Wing, Mafatlal Chambers, 34, NM Joshi Marg, Lower Parel East, Shivaji Nagar, BDD Chawl, Lower Parel, Mumbai, Maharashtra 400013 | Strategic Storytelling, Data-Driven Creativity, Omnichannel Expertise, Community Building | Google: 4.0/5 |
| iProspect | 236 | Minimum Rs. 4,00,000 | Building no. 5 122022, DLF Cyber City, DLF Phase 3, Sector 24, Gurugram, Haryana 122022 | Conversion Rate Optimisation, Intelligent Content, Voice And Assistant Management | Google: 3.2/5 |
| Sparrow Interactive | 150+ | Minimum 2,50,000 | 7th Floor, 19A, Film City, Sector 16A, Noida, Uttar Pradesh 201301 | Social Media Optimization, Social Media Content Creation, Online Reputation Management, Pay Per Click Advertising | Google: 4.2/5 |
| Name | Total Employees | Pricing | Location | USP | Reviews |
|---|---|---|---|---|---|
| Adapts Media | 50+ Employees | Minimum Rs. 3,20,000 | Plot no 23, Sector 18, Gurugram Haryana, India 122015 | Skilled Storytelling, Content Creation Based on Data Insights, Social CRM | Google: 4.0./5 |
| Socialee | 50+ Employees | Minimum Rs. 2,50,000 – Rs. 4,00,000 | National Plaza, 404-405, RC Dutt Rd, Aradhana Society, Vishwas Colony, Alkapuri, Vadodara, Gujarat 390007 | Social Media Audit, Content Creation and Distribution, Analytical Approach | Google: 4.0/5 |
| Techmagnate | 300+ Employees | Minimum Rs. 1,50,000 | A-24/8, 1st Floor, Rathi Tower, NH-19, Mohan Cooperative Industrial Estate, New Delhi, Delhi 110044 | Optimizing Social Media Presence, Improving Search Engine Rankings, Managing Online Reputation | Google: 4.2/5 |
| Mind&Matter | 20+ Employees | Minimum | 360-5, Shantipally, Block-BF, Kasba, Kolkata, West Bengal 700107 | Advertising, Graphic Designing, Digital Marketing, SEO, Social Media Marketing | Google: 4.5/5 |
| EZ Rankings | 140+ Employees | Minimum Rs. 1,00,000 | A-74, 2nd Floor, Sector 2, Noida, Uttar Pradesh 201301 | Creating Content, Joint Content Projects, Optimizing Search Results | Google: 4.4/5 |
| Brainwork Technologies | 50-100 Employees | Minimum Rs. 2,00,000 – Rs. 2,50,000 | Metro Station, A-70 Plot no- 18 Top Floor, Rama Road Industrial Area, opposite Kirti Nagar, Delhi, 110015 | Design and Brand Development, Deploy Market and Promote | Google: 4.4/5 |
Difference Between a Social Media Marketing and Digital Marketing Agency
| Features | Social Media Marketing Agency | Digital Marketing Agency |
| Focus | Social media platforms (Facebook, Instagram, etc.) | Broader range of online channels (social media, SEO, email marketing, PPC advertising) |
| Goals | Brand awareness, community building, social engagement, lead generation (through social media) | Brand awareness, website traffic generation, lead generation (across various channels), sales conversions |
| Expertise | Social media trends, platform-specific strategies, content creation for social media | SEO optimization, content marketing strategy, email marketing automation, PPC campaign management |
| Reporting | Tracks social media engagement metrics (likes, shares, comments) | Monitors website traffic, lead generation data, and conversion rates across various channels |
| Cost Structure | May charge based on follower growth, engagement metrics, or per-platform management fees | Pricing can vary based on services offered (SEO packages, PPC campaign budgets, etc.) |
| Ideal Client | Businesses prioritizing social media presence and engagement | Businesses seeking a comprehensive online marketing strategy across multiple channels |
Frequently Asked Questions
1. What is the best social media marketing service company In 2024?
The best social media marketing service company are:
- BC Web Wise
- Social Panga
- Foxy Moron
- Dentsu Webchutney
- Social Beat
2. Is social media marketing service profitable in India?
Yes, social media marketing services can be profitable in India. With a large and growing internet user base, businesses are increasingly turning to social media to reach customers. This creates a strong demand for skilled social media marketing professionals and agencies.
3. What are the advantages of Hiring a Social Media Marketing Company?
Advantages of Hiring a Social Media Marketing Company:
- Expertise: They bring specialized knowledge and experience in social media strategy, content creation, and campaign management.
- Time-saving: Frees you to focus on core business activities.
- Data-driven approach: They use data and analytics to optimize campaigns and track results.
- Access to wider resources: May have access to advanced tools and technologies you might not have in-house.
4. What are the disadvantages of Hiring a social media marketing company?
Disadvantages of Hiring a Social Media Marketing Company:
- Cost: Can be expensive, especially for smaller businesses.
- Loss of control: You cede some control over your brand messaging and social media presence.
- Finding the right fit: Finding an agency that aligns with your brand and goals can be challenging.
5. What is the average cost of hiring an Indian social media marketing service in 2024?
The cost varies depending on factors like agency experience, campaign complexity, and location. However, a general range can be:
- ₹10,000 – ₹25,000 per month for basic management of a single platform.
- ₹50,000 – ₹1,00,000+ per month for comprehensive campaigns across multiple platforms with content creation and advanced strategies.
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