How to Use Social Media Marketing to Grow Your Business
Social media has become an essential tool for businesses to reach their target audience, build brand awareness, and drive sales. Whether you’re a small startup or a large corporation, social media marketing offers numerous opportunities to grow your business and create meaningful connections with customers. In this article, we’ll explore
Top 19 Business Ideas to Start in Nigeria with Small Capital
Starting a business in Nigeria might just be one of the highest-returning decisions one could ever make, provided you choose an appropriate venture. This is an environment oozing with entrepreneurial spirit, and finding a lucrative business in Nigeria within your budget might be very instrumental to racking up a high amount of money.
Top 8 PR Firms in Nigeria This Year
Having a strong public relations (PR) strategy is essential for tech companies that want to stand out. Today, tech PR goes beyond just sending out press releases or getting media coverage. It’s about telling an interesting story that resonates with your audience, establishing your brand’s reputation, and staying ahead in
How to Grow Your Business Using Social Media
Social media has evolved from a simple communication tool into a powerful business asset. With billions of active users across platforms like Facebook, Instagram, Twitter (now X), TikTok, and LinkedIn, businesses can now engage, promote, and build relationships with potential customers like never before. However, effectively leveraging social media to
Top 10 Most Funded African Startups in 2024
Here is the list of the most funded African startups in 2024, making a big impact in today’s global market. With rapid technological advancements and a growing interest from investors eager to explore new opportunities, Africa has become a hotbed of innovation. Entrepreneurs on the continent are not only coming
Nigerian B2B eCommerce Startup, OmniRetail Acquires Traction Apps
Nigerian B2B eCommerce startup, OmniRetail acquires Traction Apps, a Nigerian fintech, for an undisclosed fee. Traction Apps, founded by ex-McKinsey consultants Mayowa Alli and Dolapo Adejuyigbe, built payment tools for small businesses in Nigeria, reaching over 100,000 merchants in nearly four years. In 2023, it raised $6 million in a seed
Russian Ride-hailing App Suspended in Togo After Four Months of Operation
Russian ride-hailing app suspended in Togo after four months of operation. Togo’s Ministry of Road, Air, and Rail Transport suspended Yango, a platform owned by Russian tech firm Yandex, over security concerns and non-compliance with administrative procedures and authorizations. In a statement, it expressed concerns about the safety and security
10 Fastest Growing Businesses in Africa This Year
Africa, the world’s second-largest and second-most populous continent, is experiencing an entrepreneurial renaissance. With over 1.4 billion people, a rapidly growing middle class, and technological advancements, the continent is transforming into a hub of business innovation. African economies have shown resilience amid global challenges, with several sectors experiencing exponential growth.
12 Fastest Growing Industries in Africa This Year
Africa is experiencing significant growth across various industries, driven by a combination of factors such as population growth, urbanization, improved access to technology, and increased foreign investment. This transformation is creating new opportunities for entrepreneurs, businesses, and governments across the continent. In this blog post, we will explore some of
54gene Founder Breaks Silence on Resignation, Opens up About Personal Struggles
In a recent LinkedIn post, Dr Abasi Ene-Obong, 54gene founder breaks silence on resignation and set the record straight about the circumstances surrounding his departure from the company and opened up about the personal struggles he faced during that time. He wrote the post on Thursday, October 17, 2024, in
