Nomsa Mdhluli is the founder of Tishala Communications in South Africa, a boutique Digital Marketing and Public Relations agency. She is an award-winning broadcaster who has a knack for storytelling, and translated this skill into Public Relations through her business.
In 2018, Nomsa established Tishala Communications to serve corporate clients who deserved to have their ground-breaking business ideas, innovations and successes brought to public and business attention.
Before you read, click here to read part one of this interview with Nomsa Mdhluli.
What’s the African country that you would love to visit this year and why?
Senegal, I would love to go back to Senegal. At first when I visited the country, I was a bit skeptical about the language barrier because they’re Francophone, but I loved the history, I loved the food. There was just something beautiful about being there.
So I’d love to go back there again. This time around, just move away from the capital city, Dakar. Maybe explore a bit of Sally Island, Gore Island as well, which has a very, very rich history. So yes, Senegal remains one of my favorite African countries.
What’s the most underrated South African food?
I don’t know if there’s Mopane worms in Nigeria. There’s certain places in South Africa where you get certain unique worms called Mopane worms. They’re actually a very good source of protein. They’re dried up and you can fry them, put some onions, put some tomatoes as well, whatever. My dad makes them the best in my eyes. I think that’s quite underrated. A lot of South Africans don’t like them, but I just think they haven’t given them a chance.
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How do you look after yourself in your free time?
For me, it firstly starts with the mind. If I have a healthy mind, everything else filters through. When I can, I try to isolate myself from people and just gather my thoughts. I do a lot of self-awareness exercises as well to know: Why I am where I am, how am I feeling, why I’m feeling this way. So that really helps me. I love people, I’m very sociable, but I’ve found that when I take time in solitude, it helps me to be attuned with myself as well.
What has been the most humbling moment in your journey as an entrepreneur?
The most humbling moment has been this year, we actually won two industry awards. We won a bronze for the technology category. We also won a bronze for PR for the launch of a new product. The reason why it’s been so humbling is because we were up against major PR and agencies who have big budgets, who have a big staff complement working on one project.
And here we are as a team of five that was actually able to beat them in some of these categories. And for me, it has made me realize that we are in such a privileged position that we have big brands actually entrusting us with their business as well. So working with a community of people and a community of businesses that really believe in you has been quite a humbling experience.
What’s one thing that you would love people to know about you?
I love to see people win. And I think we become a better society when we all win. So I always find ways of empowering others, especially young people. And I’m also in a privileged position where I get to lecture as well and work with them. So I’m one person who will do my best to see other people win. I love to see people win. It’s my most favorite thing in the world.
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