Category : Case Studies

What started as a small Tanzanian startup trying to simplify mobile payments has grown into one of Africa’s most closely watched fintech companies, building a bridge between millions of people, financial institutions, and global payment networks. Behind the company’s rise is a story of experimentation, setbacks, reinvention, and a relentless

For decades, used-car transactions in many African markets have been conducted through informal dealers, roadside lots, social networks, classified ads, WhatsApp groups, and personal referrals. That system works when buyers know the seller, the mechanic, and the vehicle’s actual condition. It breaks down when the buyer is crossing cities, currencies,

Crunchies Fried Chicken is a homegrown Nigerian quick-service restaurant (QSR) chain, founded in the early 2000s and today a major player in the country’s fast-food sector. Launched in Aba, Abia State, in September 2003, the brand was built on a founding vision to blend high-quality meals with dependable service in a welcoming setting.

Chicken Republic’s journey is a story of bold ambition meeting Nigerian culture. The chain began humbly, a single outlet launched in Lagos, and over two decades grew into a nationwide network of hundreds of outlets. Today it stands among Nigeria’s most recognizable fast-food brands. But how did it get there?

Founded in Barcelona in 2015, Glovo began with a deceptively simple idea. It expanded across Europe, Latin America, Central Asia, and Africa at remarkable speed. Eventually, the company became so strategically important that German delivery giant Delivery Hero moved to acquire full control of the business in a deal that

Motorcycle taxis are the backbone of everyday mobility across African cities. They move millions of people and goods each day, but they are also expensive for riders to run, volatile in income, and deeply polluting. Fuel costs eat into earnings. Maintenance is constant, and for many riders, stability is always

It began in neighbourhoods where shop owners still ran on trust, thin margins, and whatever stock they could find that day. The idea sounded almost too straightforward at first… what if small retailers could get inventory reliably, quickly, and without the usual friction that slowed them down? With that simple

It started with a question that felt almost naive. Why is it so hard to get the medicines people need? Not rare cancer drugs or experimental therapies. Just everyday prescriptions. Blood pressure meds. Insulin. Antibiotics. The things pharmacies should never run out of, yet often do. Gregory Rockson saw that

Far from the world’s major tech hubs, in southern Tunisia, an unlikely experiment in artificial intelligence began to take shape. It did not start in a modern lab or a well-funded innovation center. It began at home, with a few used computers, slow internet, and a belief that talent shouldn’t

In Africa, where infrastructure is patchy, procurement is opaque, and logistics are risky, a handful of companies are rewiring the system from the inside. One of such companies is VIEBEG Medical, a Rwandan-born startup that has aimed at one of the continent’s most persistent bottlenecks: the medical supply chain. What