Category : Case Studies

Chicken Republic’s journey is a story of bold ambition meeting Nigerian culture. The chain began humbly, a single outlet launched in Lagos, and over two decades grew into a nationwide network of hundreds of outlets. Today it stands among Nigeria’s most recognizable fast-food brands. But how did it get there?

Founded in Barcelona in 2015, Glovo began with a deceptively simple idea. It expanded across Europe, Latin America, Central Asia, and Africa at remarkable speed. Eventually, the company became so strategically important that German delivery giant Delivery Hero moved to acquire full control of the business in a deal that

Motorcycle taxis are the backbone of everyday mobility across African cities. They move millions of people and goods each day, but they are also expensive for riders to run, volatile in income, and deeply polluting. Fuel costs eat into earnings. Maintenance is constant, and for many riders, stability is always

It began in neighbourhoods where shop owners still ran on trust, thin margins, and whatever stock they could find that day. The idea sounded almost too straightforward at first… what if small retailers could get inventory reliably, quickly, and without the usual friction that slowed them down? With that simple

It started with a question that felt almost naive. Why is it so hard to get the medicines people need? Not rare cancer drugs or experimental therapies. Just everyday prescriptions. Blood pressure meds. Insulin. Antibiotics. The things pharmacies should never run out of, yet often do. Gregory Rockson saw that

Far from the world’s major tech hubs, in southern Tunisia, an unlikely experiment in artificial intelligence began to take shape. It did not start in a modern lab or a well-funded innovation center. It began at home, with a few used computers, slow internet, and a belief that talent shouldn’t

In Africa, where infrastructure is patchy, procurement is opaque, and logistics are risky, a handful of companies are rewiring the system from the inside. One of such companies is VIEBEG Medical, a Rwandan-born startup that has aimed at one of the continent’s most persistent bottlenecks: the medical supply chain. What

What immediately stands out about Twiga Foods is helping smallholder farmers reach city markets while allowing urban vendors to avoid inflated costs driven by middlemen. Now imagine cutting out many of those intermediaries, using technology to fix the logistics, and connecting farmers directly to vendors. The potential is huge. So,

Wave Mobile Money (known as Wave) has rapidly rewritten the rules of mobile payments in West Africa. Launched in Senegal by Americans Drew Durbin and Lincoln Quirk, Wave set out to fix what they saw as a broken system, mobile money run by telecom monopolies charging high fees for cumbersome

In the early 2010s Nairobi’s roads were familiar terrain for Meshack Alloys. At just 13 he was coding, once teaching himself at Laser Hill Academy, and later at the University of Nairobi’s College of Architecture and Engineering. His first startup, Merlloyds Technologies, came in 2008; followed by MTL Systems in