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32 Startups in Morocco to Watch This Year

March 26, 2025

Morocco’s startup ecosystem has been experiencing significant growth, with innovative ventures emerging across various sectors. This surge is driven by a dynamic youth population, increasing access to technology, and supportive government policies.

32 Startups in Morocco to Watch This Year

Here are 32 startups in Morocco to watch this year, each contributing uniquely to the country’s economic landscape.

1. Chari

Launched in January 2020 by Ismael Belkhayat and Sophia Alj, Chari is revolutionizing Morocco’s retail sector by streamlining the supply chain for small grocery stores. The B2B e-commerce platform supports over 20,000 food businesses, offering 24-hour FMCG delivery and integrating financial services such as digital payments and micro-credit options. Chari’s mission is to digitize local commerce, empowering small businesses and driving growth in the retail sector.

2. InnovaMed

InnovaMed focuses on developing innovative medical devices and solutions, including telemedicine platforms, portable diagnostic tools, and health monitoring systems. Their goal is to improve healthcare access and quality in Morocco, particularly in remote and underserved areas.

3. Weego

Weego offers a real-time public transportation app providing users with accurate information on bus and train schedules, routes, and arrival times. By making public transportation more accessible and reliable, Weego aims to reduce traffic congestion and promote sustainable urban mobility.

4. Atlan Space

Atlan Space utilizes artificial intelligence and drones for environmental monitoring and protection. Their technology enables autonomous drones to detect illegal activities such as poaching, illegal fishing, and deforestation, contributing to the preservation of natural resources and biodiversity.

5. Zidrop

Zidrop provides digital payment solutions for businesses and individuals, including mobile wallets, online payment gateways, and financial management tools. Their user-friendly solutions promote financial inclusion and facilitate secure, efficient transactions.

6. Moubarmij

Moubarmij offers online coding courses and tech training programs, providing interactive learning experiences to help individuals gain practical skills in software development, data science, and other tech fields. They aim to bridge the digital skills gap and prepare the Moroccan workforce for the future.

7. Hmizate

Hmizate is a leading e-commerce platform in Morocco offering daily deals and discounts on a wide range of products and services, from electronics and fashion to travel and dining. Their robust logistics network ensures timely deliveries, making them a trusted name in the Moroccan e-commerce market.

8. Sowit

Sowit leverages data and technology to enhance agricultural productivity, offering precision farming tools, satellite imagery, and data analytics platforms. By providing farmers with real-time data and insights, Sowit helps optimize resources, increase yields, and promote sustainable farming practices.

9. DabaDoc

DabaDoc provides an online platform for booking medical appointments, connecting patients with doctors, clinics, and hospitals. Their technology improves access to healthcare and streamlines the patient experience in Morocco.

10. Invo

Invo develops sustainable water management and purification solutions, including desalination systems, water recycling processes, and smart irrigation solutions. Their efforts are crucial in addressing water scarcity and promoting sustainable water management practices in Morocco.

11. WafR

WafR offers a digital platform for loyalty programs and customer engagement, helping businesses retain customers, increase sales, and build brand loyalty. By leveraging data and technology, WafR enhances the effectiveness of marketing campaigns and improves customer experiences.

12. Menara Ventures

Menara Ventures is a venture capital firm focusing on investing in early-stage startups in Morocco. By providing funding, mentorship, and networking opportunities, they help startups navigate the challenges of building and scaling their businesses, fostering a vibrant and sustainable entrepreneurial ecosystem in Morocco.

13. Ship2B

Ship2B offers innovative solutions for supply chain management, including real-time tracking, inventory management, and optimized routing for deliveries. Their technology improves the efficiency and reliability of logistics operations in Morocco.

14. Lioumness

Lioumness creates and distributes digital content celebrating Moroccan culture and creativity, including articles, videos, and podcasts covering topics such as art, fashion, music, and lifestyle. They are dedicated to promoting Moroccan talent and providing a platform for creative expression.

15. HopHopFood

HopHopFood is a French association recognized for its general interest, dedicated to combating food waste and food insecurity. Their mission is to connect those with excess food to those in need, thereby reducing waste and supporting vulnerable populations. Through their digital platform, they facilitate donations from businesses and individuals, ensuring that surplus food reaches those who can benefit from it.

16. Seakura

Seakura is an Israeli startup specializing in the cultivation of high-protein algae. In collaboration with Morocco’s Mohammed VI Polytechnic University (UM6P), Seakura is working on producing sustainable fish feed from algae, addressing food security challenges and supporting the growth of Morocco’s aquaculture industry.

17. FreezeM

FreezeM has developed a high-tech process for generating protein from insects. Partnering with UM6P, FreezeM aims to produce sustainable protein sources for aquaculture, contributing to Morocco’s goal of increasing fish production while addressing food insecurity.

18. SHR Group

The SHR Group offers an artificial intelligence-based system for separating organic waste from non-organic waste. Their technology is being utilized in Morocco to convert organic waste into high-protein fish feed, supporting sustainable aquaculture practices.

19. Celitron

Celitron focuses on producing pure protein from organic waste. In collaboration with UM6P, they are developing sustainable solutions to convert waste into valuable protein sources for fish farming, aligning with Morocco’s objectives to enhance food security and aquaculture.

20. Goodeed

Goodeed is a platform that allows users to make free donations by watching advertisements. The revenue generated from these ads funds various social projects, including providing meals to homeless individuals in France and supporting orphans’ education in Morocco.

21. Rosaly

Rosaly offers solutions that promote sustainable mobility and support employees who are caregivers. By integrating Rosaly’s services, the Up Group enhances its employee benefits offerings, contributing to employee well-being and social responsibility.

22. Prev&Care

Prev&Care provides support to employees who are caregivers, helping them balance work and caregiving responsibilities. The Up Group’s integration of Prev&Care into its services demonstrates a commitment to employee support and corporate social responsibility.

23. Inyad

Inyad is a Moroccan fintech company that empowers over 4 million small and medium-sized businesses (SMBs) across Africa and the Middle East. The platform offers digital solutions to streamline business operations, enhance financial inclusion, and drive economic growth in the region.

24. Yakeey

Yakeey is revolutionizing the real estate sector in Morocco by introducing AI-driven property valuation tools. In partnership with the National Order of Notaries of Morocco (CNONM), Yakeey provides accurate and efficient property assessments, enhancing transparency and efficiency in real estate transactions.

25. Talaty

Talaty addresses the challenges of SMB financing in Morocco by reducing default rates by 90%. The platform utilizes advanced risk assessment models to provide tailored financial solutions, fostering the growth and sustainability of small businesses.

26. Neo Motors

Neo Motors is Morocco’s first homegrown automobile manufacturer, headquartered in Aïn El Aouda. Founded in 2018, the company unveiled its prototype SUV in May 2023 and began delivering vehicles in December 2023. With a production capacity of 5,000 units, Neo Motors aims to achieve a 65% integration rate of Moroccan-made parts, contributing to the nation’s industrial growth.

27. Elearningjourney.AI

Elearningjourney.AI is an innovative Moroccan startup specializing in artificial intelligence-driven educational solutions. The platform offers personalized learning experiences, adapting to individual student needs to enhance educational outcomes.

28. Atlas Web Solutions SARL

Atlas Web Solutions SARL provides comprehensive IT services, including web development, digital marketing, and software solutions. The company focuses on delivering customized digital strategies to help businesses establish a robust online presence.

29. Swiftlee

Swiftlee is a logistics startup that offers efficient delivery and supply chain solutions in Morocco. The company leverages technology to optimize routes and ensure timely deliveries, catering to the growing e-commerce sector.

30. LocaleNLP

LocaleNLP specializes in natural language processing technologies tailored for local languages and dialects. Their solutions enable businesses to develop more inclusive and accessible AI applications, enhancing user engagement.

31. Spiritual Data

Spiritual Data is a Moroccan startup focused on data analytics and insights. The company assists organizations in making data-driven decisions by providing comprehensive analytical services.

32. SKM Group

SKM Group offers digital marketing solutions, including social media management, content creation, and online advertising. The company helps businesses enhance their digital footprint and reach target audiences effectively.

33. Yola Fresh

YoLa Fresh is a Moroccan agritech startup founded in 2023 by Youssef Mamou and Larbi Alaoui Belrhiti. The company aims to revolutionize the fresh produce supply chain by directly connecting smallholder farmers with retailers and food service companies. This approach enhances transparency, reduces food spoilage, and ensures fresher, more affordable options for consumers.

In May 2024, YoLa Fresh secured a $7 million pre-Series A funding round led by Al Mada Ventures, with participation from Algebra Ventures, E3 Capital, Janngo Capital, and FMO, the Dutch entrepreneurial development bank.

These startups exemplify Morocco’s vibrant entrepreneurial ecosystem, showcasing innovation across various sectors and contributing to the country’s economic development.

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