Author: Today Africa

Building a startup anywhere in the world is a gamble. But in Africa—where infrastructure gaps, limited funding, and unpredictable regulatory shifts collide—the challenge is magnified. Many startups launch with bold visions only to discover that their original business model won’t survive the realities of the market. That’s where the pivot

In African consumer markets, trust is everything. A small business can sell out its products in a local community simply because people trust the owner, while a flashy multinational with billboard campaigns might still struggle to gain traction. Unlike more mature markets, African buyers often prioritize trust, relationships, and reputation

Hiring your first employees is one of the biggest milestones for any entrepreneur. In Africa, this process comes with both exciting opportunities and unique challenges—from navigating different labor laws across countries to finding talent in fast-growing but often fragmented job markets. The entrepreneur’s guide to recruiting first employees in Africa

Nigeria’s tech industry has seen turbulent shifts over the last few years, from the pandemic-era boom to the recent economic crunch. The optimism that once attracted global venture capital into Nigerian startups has slowed, creating a more sober reality. Still, even in this climate, some roles are commanding eye-popping salaries